Gaining New Insights into Consumers
I’m a big believer in data, but I’m not sure what to believe about some of the data that is thrown around to measure the size of markets or count the number of eyeballs that will be exposed to an advertising campaign. This seems to be a problem for not only me, but for many [...]
Does Second Life Deserve a Second Look?
Two years ago, everyone was buzzing about Second Life, the online virtual reality community that looks like a game but feels like an experiment in alternative realities. While it initially attracted the role-playing fantasy crowd, everyone started to notice when companies like IBM established a presence in Second Life. For some it offered a more [...]
Social Marketing Lessons From a Waiter
My wife and I regularly share dinner at a mexican restaurant near our home. The service is usually pretty good, though variable. A few weeks ago we had an exceptional waiter serving us. He did everything right. He was friendly and attentive, and made sure we were pleased with everything. We enjoyed a little conversation [...]
Into the Pit of Black Hat SEO
Over the last several years I’ve seen different types of websites come and go. You might recall the era when auto-generated indexes dominated Google’s search results for a short time until Google figured out a way to delist them. More recently I’ve noticed blog sites that have content that’s been obviously scraped from legitimate websites [...]
A crowdsourcing pay-per-post marketplace? Woah!
In the midst of outlining an internet brand ambassador program for one of our clients, I was contacted by Izea, the social media marketing cannon started by Ted Murphy. Izea ran the Kmart blogger campaign that included some big media guns like Seth Godin and Wendy Piersall as well as a small army of other [...]
Four Simple Rules of Social Media
This is a note to the brand managers who are just discovering social media. It’s common sense to anyone who’s been plugged into social media for any length of time, but if you’ve just had your eyes opened, please consider the following advice. It’s meant to save you some grief. –Tim
« go back
