Twitter Performance Poetry this Sunday
I’m going to tweet this Sunday, April 12, 2009 my take on immortality via the all consuming network. I hope you like it. Please follow for the event @TimPiazza
Social Marketing Lessons From a Waiter
My wife and I regularly share dinner at a mexican restaurant near our home. The service is usually pretty good, though variable. A few weeks ago we had an exceptional waiter serving us. He did everything right. He was friendly and attentive, and made sure we were pleased with everything. We enjoyed a little conversation [...]
Who Are You Blogging For?
When I started blogging I had a goal in mind, to provide a healthy and unique perspective on matters that are important to our business and our customers. It seemed a simple enough task but the longer I consider what it means to participate in the conversation, the more I am drawn to write for [...]
Twitter is Great? Explain it to my Dad
You can tell me that Twitter is the hottest, newest thing to happen to social media, but you can’t tell my dad. Try as you may, your arguments will fall on deaf ears because he simply doesn’t care. To him, and the millions of senior citizens like him, Twitter is a complete waste of energy [...]
Branding Your Online Community
Should brands host online forums? I used to think so, and I still do–but I have some caveats that are worth considering before launching into creating your own online community. Forums have their distinct advantages as conversational marketing tools, but they can be difficult to create, difficult to ignite, and difficult to manage. Just to [...]
The Twitter Trajectory
People in a connected group start out mostly homogenous. Tribes are homogenous. Close-knit societies like Amish communities are homogenous. A room full of two year olds are homogenous. Jean Piaget painted a theory that says individuals construct and reconstruct their knowledge of the world as a result of interactions with the environment. We all have [...]
Is your business life your social life?
I have always held a clear boundary between my professional and my personal worlds, and it was easy until recently. There was some amount of anonymity to mail lists, newsgroups, online forums, and even social sites to a degree. There is comfort in separating my professional life and my personal life. Professionally, I am known [...]
Twitter is Doomed.
In fact, any social media platform that has a low barrier to entry is doomed to the same fate–ubiquity and irrelevance. The more popular it gets, the lower the signal to noise ratio. It’s fine right now as a frontier, but Twitter’s pioneer status won’t last. It works the same with any social media site. [...]
Connecting with my past
A dozen years ago when I lived and worked in Denver, I had a colleague who spoke of himself as a personal brand. It was a curious idea that didn’t quite click with me, but I admired him for dancing to his own beat. He was a heck of a multimedia producer and one sharp [...]
Spring is in the air
It won’t be long now. The grass will turn from brown to green, flowers will begin to show their color, and the winged gatherers will follow their senses to collect what they need to fill the hive with honey. But this is not a blog about beekeeping. It’s about the buzz that surrounds brands. Yes, [...]
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