Tim Piazza's BzzMatters

Online marketing and social media perspectives

Social Media Oath: "Above All, Show Respect"

The day after I publish a piece on using comments to promote a product (see Big media talks about your competitor?) a story on mobilecrunch is forwarded to me where a commenter does exactly what I described, and it stops me in my tracks. The article is about two websites, flickr.com and radar.net. Both are [...]

Big Media talks about your competitor? Great!

Here’s the scenario. NYTimes.com has a big story on the economy and how people are trading their favorite brands for more price-conscious choices. They mention your competitors, several in fact, but not yours. A missed opportunity? Not necessarily.

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Tim Piazza is an online marketing consultant with expertise in social media, content development, ecommerce, and web optimization. He is an owner/partner with Social Life Marketing and founder of the Social Media Club of Evansville.

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