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	<title>Tim Piazza&#039;s BzzMatters</title>
	<link>http://bzzmatters.com</link>
	<description>Online marketing and social media perspectives</description>
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		<title>Tim Talks at Barcamp Nashville 2010</title>
		<description><![CDATA[I had the extreme pleasure of driving down to Nashville last week to deliver a presentation on &#8220;Making the Jump from WordPress to Joomla. The gist of my talk is that WordPress is a great blogging platform, and many times it&#8217;s the perfect platform for a tightly focused web publishing project. But when it comes [...]]]></description>
		<link>http://bzzmatters.com/2010/10/25/tim-talks-at-barcamp-nashville-2010/</link>
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		<title>Exploit the Restrictions of News Writing to Create Link Bait</title>
		<description><![CDATA[Monday&#8217;s news brought the world an evocative story about a painting by 19th Century Italian artist Giovanni Boldini discovered in the Paris flat of a woman who locked the door in the late 1930&#8242;s and never returned. The painting went undiscovered for more than 70 years until her death at the age of 91. Do [...]]]></description>
		<link>http://bzzmatters.com/2010/10/06/exploit-the-restrictions-of-news-writing-to-create-link-bait/</link>
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		<title>Business Branding on Facebook-The Right Way</title>
		<description><![CDATA[Today&#8217;s most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That&#8217;s about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through advertising would work, but it [...]]]></description>
		<link>http://bzzmatters.com/2010/08/18/business-branding-on-facebook-the-right-way/</link>
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		<title>How Low Does the Bar Go?</title>
		<description><![CDATA[I was browsing my Facebook account on my iPhone over my morning espresso and spotted a video that a friend had linked to. My thought was &#8220;wow, this is really viral worthy&#8221;. I&#8217;m sure you&#8217;ve done that, too. You see something and it hits that sweet spot between amazing and delightful. I switched over to [...]]]></description>
		<link>http://bzzmatters.com/2010/02/15/how-low-does-the-bar-go/</link>
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		<title>Google Gone Viral</title>
		<description><![CDATA[Google spent in the neighborhood of $2.5 million to run a commercial during this year&#8217;s Super Bowl. Google doesn&#8217;t need to advertise, despite the marketing dollars being spent on Microsoft&#8217;s Bing. Google gets more brand impressions than anyone. Their logo turns up every single time a Google ad is viewed on a website. Why then, [...]]]></description>
		<link>http://bzzmatters.com/2010/02/12/google-gone-viral/</link>
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		<title>Texting Acronym Glossary</title>
		<description><![CDATA[Online chat has been around for a long time, even longer than you might think. Chat was popular on BBS systems and online services that pre-date the web by as much as a decade, and many shorthand acronyms came from that time. ROFL was one of those puzzling responses a &#8220;newbie&#8221; might come across. It [...]]]></description>
		<link>http://bzzmatters.com/2010/02/02/texting-acronym-glossary/</link>
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		<title>Apple&#039;s Next Big Thing</title>
		<description><![CDATA[The rumor mill is churning about an impending tablet computer from Apple. Referred to as the iSlate by those who like to step out on a limb, the device is supposed to have many iPhone-like features including gesture navigation and a touch-sensitive screen. If you have faith in Apple as a technology innovator, you may [...]]]></description>
		<link>http://bzzmatters.com/2010/01/24/apples-next-big-thing/</link>
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		<title>Is a Content Management System in Your Future?</title>
		<description><![CDATA[Websites are going through a transition, but when haven&#8217;t they? Sites used to be coded in HTML, then evolved through Flash applications, style sheet layouts, and Javascript interactivity. The best way to build changes almost as quickly as popular fashion. If your site is at least three years old, there&#8217;s a good chance that it&#8217;s [...]]]></description>
		<link>http://bzzmatters.com/2009/09/30/is-a-content-management-system-in-your-future/</link>
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		<title>Standing Out is Good, Resonating is Much Better</title>
		<description><![CDATA[Driving to work yesterday I noticed a billboard that was hung upside-down. I glanced at it out of the corner of my eye and wondered if the outdoor advertising company hired idiots to hang their boards. Later that day, I saw the same billboard in another location, also upside-down. I felt sorry for the guys [...]]]></description>
		<link>http://bzzmatters.com/2009/09/12/standing-out-is-good-resonating-is-much-better/</link>
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		<title>To Flash or Not To Flash?</title>
		<description><![CDATA[Advertising agencies love Flash sites because you can create a visually rich presentation experience that is unique and fresh. Many brands love Flash for the same reasons. But Flash has come under fire in recent years for a variety of reasons. From a workflow perspective, Flash is such a controlled environment that it is much [...]]]></description>
		<link>http://bzzmatters.com/2009/09/09/to-flash-or-not-to-flash/</link>
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