How to Build Great Campaigns
Posted on | June 11, 2009 | No Comments
As I continue reading David Ogilvy’s “Confessions of an Advertising Man”, I find well-constructed ideas that everyone involved in advertising should consider and several are especially suited to those engaged in social media. Here I have taken his 11 points on what makes a campaign great, and added my own abbreviated explanation of what Ogilvy means. Read more
Confessions of an Advertising Man
Posted on | June 4, 2009 | No Comments
In 1963, David Ogilvy published “Confessions of an Advertising Man. In his own voice and speaking from his uniquely experienced perspective, Ogilvy talks about how to manage an advertising agency, how to make great advertising, and how to manage great client relationships.
Given that agencies have propelled a half century forward from his “Mad Men” era, one would expect that much has changed, and it has. But there is ageless insight into the nature of business relationships that any reader can gain from Ogilvy’s tome. Take, for example, these 10 questions he suggests anyone ask before firing their current agency. Read more
Who am I?
Posted on | June 3, 2009 | No Comments
I don’t subscribe to magazines or newspapers. I subscribe to cable but my television watching is less than 1 hour per week. I do record shows that I might watch eventually, or might just delete without watching. The only radio I listen to is a few hours of NPR per week. I don’t go to the mall. When not engaged in one of my hobbies or interests, Read more
Mind Maps and Wonder Wheels
Posted on | May 30, 2009 | No Comments
Google never ceases to amaze me, but what is more amazing is how Google’s most powerful tools are often just the other side of inconspicuous-looking doorways. How many searchers do you suppose ever click on the “show options” tab on their search results? Read more
EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere
Posted on | May 27, 2009 | 1 Comment
I had never heard of EveryJoe.com until a few days ago and I was instantly curious. Here’s a brand new blog site clearly designed for men, only weeks old, and already tracking 64k monthly uniques. WTF? I needed to know more. Read more
Tags: bizzia.com b5media > blisstree.com > blogging > everyjoe.com splendicity.com
Gaining New Insights into Consumers
Posted on | May 2, 2009 | No Comments
I’m a big believer in data, but I’m not sure what to believe about some of the data that is thrown around to measure the size of markets or count the number of eyeballs that will be exposed to an advertising campaign. This seems to be a problem for not only me, but for many customers who are trying to make intelligent decisions about where and how to market their products. Numbers that have been influenced by a vested interest only serve to undermine credibility. Let me offer two instances. Read more
Tags: advertising > consumer insights > Gibson > Marketing > online forums > Whirlpool
Ninja Tactics for Writing Copy that Search Engines Love
Posted on | April 24, 2009 | No Comments
You may think that good writing is good content when it comes to websites, especially if it engages the reader. While that may be true, there’s nothing better than good writing that people come across easily because it’s composed in a way that search engines love. The best way to improve your chances of being discovered by readers is to write the kind of copy that search engines eat like candy. If this sounds intriguing to you, then read on. Read more
What a Difference Fifteen Years Make!
Posted on | April 21, 2009 | No Comments
In 1993, a group of us in Colorado were trying to figure out what this Internet thing was going to become. Wired magazine had just published their first issue. The very first web browser that could display both images and text in the same window, Mosaic, had just released to the world. The Aspen Institute hosted its first symposium on the subject of the internet and society. They were heady times. An honorable email address ended in .edu or .org. If your email address ended in .gov or .mil, you were treated with suspicion, and a .com address marked you as someone who might run roughshod over our new playground and ruin it for the rest of us. Read more
Does Second Life Deserve a Second Look?
Posted on | April 14, 2009 | 8 Comments
Two years ago, everyone was buzzing about Second Life, the online virtual reality community that looks like a game but feels like an experiment in alternative realities. While it initially attracted the role-playing fantasy crowd, everyone started to notice when companies like IBM established a presence in Second Life. For some it offered a more immersive type of web conference. For others it was a way to get away with playing a game while pretending to work.
Second Life now appears to be on the back burner for all but the most dedicated fans in the USA with virtually zero growth in traffic over the past 18 months as attention has shifted to Facebook and Twitter. Internationally, however, there has been a noticeable increase in traffic following a surge in mid-November 2008 that came to be known as the Copybot Controversy. In the aftermath, Second Life realized an increase of about 25% in European and other international markets. Read more
Twitter Performance Poetry this Sunday
Posted on | April 10, 2009 | No Comments
I’m going to tweet this Sunday, April 12, 2009 my take on immortality via the all consuming network. I hope you like it. Please follow for the event @TimPiazza
