Tim Piazza's BzzMatters

Online marketing and social media perspectives

Exploit the Restrictions of News Writing to Create Link Bait

Monday’s news brought the world an evocative story about a painting by 19th Century Italian artist Giovanni Boldini discovered in the Paris flat of a woman who locked the door in the late 1930′s and never returned. The painting went undiscovered for more than 70 years until her death at the age of 91. Do [...]

How Low Does the Bar Go?

I was browsing my Facebook account on my iPhone over my morning espresso and spotted a video that a friend had linked to. My thought was “wow, this is really viral worthy”. I’m sure you’ve done that, too. You see something and it hits that sweet spot between amazing and delightful. I switched over to [...]

EveryJoe, Splendicity, Blisstree, and Bizzia Will Soon Own Blogosphere

I had never heard of EveryJoe.com until a few days ago and I was instantly curious. Here’s a brand new blog site clearly designed for men, only weeks old, and already tracking 64k monthly uniques. WTF? I needed to know more.

Ninja Tactics for Writing Copy that Search Engines Love

You may think that good writing is good content when it comes to websites, especially if it engages the reader. While that may be true, there’s nothing better than good writing that people come across easily because it’s composed in a way that search engines love. The best way to improve your chances of being [...]

Who Are You Blogging For?

When I started blogging I had a goal in mind, to provide a healthy and unique perspective on matters that are important to our business and our customers. It seemed a simple enough task but the longer I consider what it means to participate in the conversation, the more I am drawn to write for [...]

Tim Piazza is an online marketing consultant with expertise in social media, content development, ecommerce, and web optimization. He is an owner/partner with Social Life Marketing and founder of the Social Media Club of Evansville.

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