Exploit the Restrictions of News Writing to Create Link Bait
Monday’s news brought the world an evocative story about a painting by 19th Century Italian artist Giovanni Boldini discovered in the Paris flat of a woman who locked the door in the late 1930′s and never returned. The painting went undiscovered for more than 70 years until her death at the age of 91. Do [...]
Big Media talks about your competitor? Great!
Here’s the scenario. NYTimes.com has a big story on the economy and how people are trading their favorite brands for more price-conscious choices. They mention your competitors, several in fact, but not yours. A missed opportunity? Not necessarily.
