Business Branding on Facebook-The Right Way
Today’s most popular social networking site has been suffering from growing pains, mostly surrounding the idea of how to monetize their audience of one half billion members. That’s about 5,000 times the number of people who watch the Superbowl, so you would think that capitalizing on that audience share through advertising would work, but it [...]
Learn to Recognize the Conversation Killer
Have you ever come across a conversation like this, either on line or in person? Person 1: I’d like to know what people think about the color Red. Red is used frequently, but is it the best color? Can Red be improved? Let’s talk about it.
Social Marketing Lessons From a Waiter
My wife and I regularly share dinner at a mexican restaurant near our home. The service is usually pretty good, though variable. A few weeks ago we had an exceptional waiter serving us. He did everything right. He was friendly and attentive, and made sure we were pleased with everything. We enjoyed a little conversation [...]
